The Business of Broadband

There are certain sales and marketing principles that are universally accepted as effective and worthwhile. For example, it is important to reinforce a customer’s purchasing decision to avoid “buyer’s remorse”. Similarly, to reduce the chance of [...]

The major problems that operators are having with the upstream path have to do primarily with ingress and noise. Aggravating the troubleshooting process is that often the interfering ingress problems are intermittent.  Just as a tech gets close [...]

One of the big questions being asked by providers is how do I handle ingress encountered in the reverse path? To their exasperation, many are finding that there’s not an easy solution to this question. Different types of spectrum analyzers [...]

Like most small companies, rural broadband providers probably have a small marketing budget. Of course, all marketers wish they had a larger budget, but smaller companies often don’t even have a “marketer” and must make due with less money and [...]

Remember earlier this year when Netflix announced that Orange is the New Black was returning with new episodes? The anticipation was overwhelming, and when it finally premiered, millions tuned in to the show. Some broadband operators may [...]

Locating impairments getting spooky? Who you gonna call? 

Plant impairments come in all shapes and sizes. Gremlins chew on your cables, monsters loosen your fittings and ghosts haunt your field techs. Take Marty Carollo, Network Manager of [...]

As its name suggests, proactive network maintenance (PNM) allows cable operators to get ahead of the curve in being able to diagnose issues in the cable plant. When network impairments are concentrated in an area, it’s easier to locate the [...]

You got a new customer. That's always a good thing. Then you get that dreaded phone call a day or two later, or maybe it's a week or two later, saying "My Internet just isn't working right." TruVizion's Post-Install report lets you see how things [...]