It’s easy to think of voice service as a legacy technology. With so much attention on fiberexpansion and higher speeds, not to mention the steady march from landlines to cell phones, voice can feel like an afterthought in your product arsenal. But [...]
Voice Isn’t Dead: Why Business VoIP Still Matters for Broadband Providers
By Marsha Hemmerich | February 19th, 2026 |Categories: commercial VoIP, commercial VoIP revenue, VoIP, cloud-based VoIP, Voice Service, Hosted VoIP
The Changing Video Landscape: What It Means for Broadband Providers Today
By Marsha Hemmerich | February 10th, 2026 |Categories: Streaming, IPTV, OTT video streaming, IPTV solutions, Video, video streaming
For years now, the industry story on video was that cord-cutting means the end of traditional TV. Because of that, some broadband providers stepped away from video altogether, convinced it was no longer worth the complications or the shrinking [...]
Marketing at Gigabit Speed: Broadband Strategies for Success
By Marsha Hemmerich | January 5th, 2024
Connectivity is king and broadband has become the lifeblood of digital life around the world. As we increasingly rely on high-speed internet for work, entertainment, and communication, the broadband industry has evolved into a huge competitive [...]
GPON or XGS-PON: Options for Fiber Deployments
By Marsha Hemmerich | April 4th, 2023 |Categories: GPoN, fiber, XGS-PON, fiber troubleshooting, fiber broadband, fiber deployment
Offering ultra-high-speed broadband via fiber has become a key differentiator for serviceproviders in this era of rising bandwidth demands.
Navigating Your Holiday Subscriber Support
By Marsha Hemmerich | December 12th, 2022 |Categories: customer service, technical support, broadband support, holiday tech support, holiday customer service
The holidays are not like any other time of year when it comes to customer service strategy. The season is more stressful for you and for your subscribers. Subscribers will call your office at all times day and night - think Christmas Eve or New [...]
What Weather Can Do To Your Fiber Optic Cables - Part 2: Ice
By Marsha Hemmerich | December 1st, 2022 |Categories: fiber optics, fiber troubleshooting, fiber broadband, weather-related Internet issues, internet issues
With winter weather coming, you face another serious challenge: freezing temperatures, snow, sleet and ice. The change in seasons means a shift in reasons why connectivity disruptions occur. Fiber optic cables are built to withstand most cold [...]
What Weather Can Do To Your Fiber Optic Cables - Part 1: Wind & Water
By Marsha Hemmerich | October 25th, 2022 |Categories: fiber optics, fiber troubleshooting, fiber broadband, weather-related Internet issues, internet issues
A lot has happened in recent years that’s changed people’s reliance on communication. Before the pandemic there was pressure to get the power back on after a storm, today it’s more about ‘Why isn’t my phone working? Why isn’t my internet working?’ [...]
Impact of Streaming Video on Rural Broadband Providers
By Marsha Hemmerich | May 21st, 2021 |Categories: Industry Perspectives, OTT, Rural Broadband, IP traffic, network traffic, Rural Broadband Network Advancement Act
COVID-19 has dramatically stressed the importance of broadband connections in America’s homes. Once the pandemic struck, the requirement for home broadband exploded and turned into a requirement for work, school, entertainment, and other aspects of [...]
Fiber Optics - Troubleshooting Those Dirty Little Fibers
By Marsha Hemmerich | May 13th, 2021 |Categories: fiber, fiber optics, fiber troubleshooting
With its greater bandwidth capacity and ability to transmit signals over long distances with very little power loss, fiber has become the hands-down favorite for the future of
Broadband. Fiber’s resistance to magnetic interference makes [...]
CBRS - Opportunity Abounds with Shared Spectrum
By Marsha Hemmerich | April 14th, 2020 |Categories: 5G, CBRS, LTE, Citizens Broadband Radio, mid-band spectrum, dynamic spectrum sharing, Private Access License (PAL)
CBRS marks a turning point in shared spectrum, allowing general access users to deploy private LTE based solutions of their own, and opening up valuable mid-band spectrum for 5G use.
Citizens Broadband Radio Service (CBRS) is a 150 MHz wide [...]
