It’s easy to think of voice service as a legacy technology. With so much attention on fiber
expansion and higher speeds, not to mention the steady march from landlines to cell phones, voice can feel like an afterthought in your product arsenal. But voice is far from obsolete. In fact, it's still a key service for broadband operators,  particularly when it comes to serving your business subscribers.

Commercial VoIP Is Still Needed and Expected

For many of your local businesses, voice service is still mission critical. Whether it's one line or many, from mom and pop shops,  schools and municipal organizations, to healthcare offices and hospitals, reliable business voice communications remain essential to daily operations. Providers that offer broadband and voice together are better positioned to retain those accounts, especially in competitive markets where bundled services still matter. And adding voice service will add a substantial bump to your bottom line. 

A Steady Source of Revenue

Commercial VoIP provides a predictable, recurring source of revenue. And while it may not
generate the same buzz as gigabit speeds, business voice services will deliver solid margins.
It remains a practical option for providers looking for revenue streams beyond connectivity,
particularly as residential voice adoption declines but business demand stays steady.

Funding and Compliance Considerations

In addition to revenue opportunities, voice services can also play a role in compliance with broadband grants. Some broadband funding programs require service providers to offer voice service as part of their overall portfolio. For providers participating in these funding programs, having a reliable VoIP offering isn’t just a value add, it’s part of meeting program requirements. You can also provide voice to business customers as you satisfy those obligations while continuing to focus on broadband growth.

Operational Reliability Matters

Of course, commercial voice services come with higher expectations. Business subscribers
expect reliable uptime, excellent call quality, and responsive support. To meet those expectations, providers need solutions that are well managed and easy to support. Whether handled in-house or with a managed services partner, the operational side of VoIP is just as important as the technology itself.

Voice Still Belongs in the Conversation

Voice may not be the most talked about service in broadband today, but it remains a relevant and profitable part of a well-rounded offering, especially for business customers.
For broadband providers focused on long term growth, reliable operations, and compliance for
funding, commercial VoIP isn’t a relic of the past. And it’s still very much part of the broadband
conversation.

ZCorum delivers a fully managed and hosted VoIP solution designed to streamline service delivery, control costs and reduce overhead, and help providers launch or scale voice services quickly for expanded revenue. Click the thumbnail to learn more, or visit our VoIP website.