There are certain sales and marketing principles that are universally accepted as effective and worthwhile. For example, it is important to reinforce a customer’s purchasing decision to avoid “buyer’s remorse”. Similarly, to reduce the chance of [...]

Like most small companies, rural broadband providers probably have a small marketing budget. Of course, all marketers wish they had a larger budget, but smaller companies often don’t even have a “marketer” and must make due with less money and more [...]

Remember earlier this year when Netflix announced that Orange is the New Black was returning with new episodes? The anticipation was overwhelming, and when it finally premiered, millions tuned in to the show. Some broadband operators may have [...]