There are certain sales and marketing principles that are universally accepted as effective and worthwhile. For example, it is important to reinforce a customer’s purchasing decision to avoid “buyer’s remorse”. Similarly, to reduce the chance of [...]

Like most small companies, rural broadband providers probably have a small marketing budget. Of course, all marketers wish they had a larger budget, but smaller companies often don’t even have a “marketer” and must make due with less money and more [...]