The Business of Broadband

If you’re a regular reader of The Business of Broadband, you’ve likely heard our team of bloggers talk about how ZCorum’s TruVizion software can help cable providers save money by increasing efficiency and improving customer experiences with tech support.

But did you know that you can use TruVizion to make money, not just save it?

With just three simple steps, TruVizion users can identify customers that consume large quantities of bandwidth and then tailor packages, pricing and promotions that address the needs of those customers while increasing revenues from those users. Here’s how:

Step 1: Select the port you wish to monitor from the Downstream Utilization pane

Step 1: Drill Into Downstream Utilization

The first step in locating high-usage customers is to access the CMTS Dashboard by selecting the desired CMTS from the expandable navigation pane at the left of the screen.

Click the port you wish to monitor from the Downstream Utilization pane in the middle of the Dashboard.

Step 2: Sort to view customers with the largest transfer amounts first

Step 2:  Identify High-Usage Customers

This report shows bandwidth transfer, in megabytes, for each customer on the port. You can sort by transfer in the last 15 minutes, the last 24 hours, the last 7 or 14 days, and the last 30 or 60 days.

To identify high-usage customers, you’ll mostly likely look at the last 30 days. Click to sort that column with the largest transfer amounts first. You can view the data as the raw quantity of transfer, or as a percentage of total transfer available in that customer’s service package.

Step 3: Tailor Promotions to Increase Revenue

Once you’ve identified your heavy users, you can export the report and use it for targeted promotions or other communications. Use the information you’ve gathered from TruVizion to tailor your packaging and pricing to match the needs of those customers. Offer heavy users an upgrade to a higher service tier with a short-term discount. Or, you could offer users that typically upload large files, such as business users, an extra burst of speed when network capacity is available. If your Terms of Service include usage caps, bandwidth utilization information can support your billing practices.

Even if you choose not to offer promotions based on consumption, the information gathered from TruVizion’s bandwidth utilization reports help you better understand how your customers use your service. This data can help you plan for future capacity needs and help you adjust your plans and pricing to match market conditions.

If you’d like more information on the ways TruVizion can help you save money through increased efficiencies and make money by understanding usage and delivering better customer support, click here to request a live demonstration.